Cetalus transactions are confidential
If you are a licensor, Cetalus...
- Markets Your Winning Products Worldwide
- Secures Agreements
- Ensures a Successful Launch
If you are like many pharmaceutical and functional food executives I speak with…
…then expanding distribution of your products across the globe is a highly desirable goal. Yet it is also an onerous task – time-consuming, complex, and fraught with pitfalls.
At CETALUS, an international consulting firm, our focus is helping companies such as yours, with winning human and animal health products market them and secure licensees and distributors amongst 4000 leading companies in 70 countries where they are not currently sold. Companies that are decisive with new product additions.
We help you secure agreements and shepherd the process to successful commercialization with world-class project management.
Our efforts on behalf of one client unseated the #1 brand in the Anti-Alzheimer segment. Our prior experiences include attaining a #1 ranking for a functional food. And increasing an animal health business by 5X.
The Head of Business Development for a leading international pharmaceutical company wrote, “Cetalus played a pivotal role in the success of our project. I doubt the deal would have been signed without your assistance.”
We hope you will keep Cetalus in mind the next time you are considering in-licensing. Meanwhile, I invite you to read more at www.cetalus.com, and I thank you in advance for devoting time to this letter.
Sincerely,
Ajay Srinivas, President and CEO
Cetalus LLC
Ajay Srinivas
President and CEO, Cetalus LLC
If you are a licensee, Cetalus…
- Offers You Winning Products
- Registrable Dossiers and Sites
- World-Class Support
As a leading company in life sciences, you may be considering filling a strategic product gap through in-licensing or acquisition. CETALUS is an international consulting firm offering an array of in-licensing opportunities that may be a good fit for you.
Using our proprietary screening process, we identify extraordinary human and animal health products from innovative companies and pair them with effective marketers like you. We help you secure agreements and shepherd the process to successful commercialization with world-class project management.
Our efforts on behalf of one client unseated the #1 brand in the Anti-Alzheimer segment. Our prior experiences include attaining a #1 ranking for a functional food. And increasing an animal health business by 5X.
The Head of Business Development for a leading international pharmaceutical company wrote: “Cetalus played a pivotal role in the success of our project. I doubt the deal would have been signed without your assistance.”
We hope you will keep Cetalus in mind the next time you are considering in-licensing. Meanwhile, I invite you to read more at www.cetalus.com, and I thank you in advance for devoting time to this letter.
Sincerely,
Ajay Srinivas, President and CEO
Cetalus LLC
To uphold the highest standards and level of service helping our Clients grow their businesses
globally through the licensing and acquisition of leading human and animal health products,
we have established the Cetalus Board of Advisors.
Please take a moment to meet the Members of our Board, experts in their respective fields,
who lend their skills and knowledge to ensure that every task Cetalus undertakes on our
Clients’ behalf is professionally and successfully performed.
Cetalus Strategy Team
Because medical and marketing expertise is so essential to identify the most profitable licensor and licensee collaborations, we assemble a Strategy Team with exceptional experience in these areas. Their command of the latest medical research and marketing technology affords our Clients every competitive advantage.
Experience and Results:
- Global leadership – animal health – acquisition.
- Regional leadership – functional foods – repositioning.
- Country leadership – anti-Alzheimer’s – licensing.
Cetalus Regional Advisors
Serving a market of over 4000 leading companies in 70 countries around the world, Cetalus relies on the expertise of regional advisors to help us navigate the diverse challenges of different nations. With their guidance, we are able to achieve excellent results for our clients to license and market their products in North America, Central and South America, Europe, Africa and Asia.
Customer Relations Management Advisor – Gabriela Montaño
Gabriela is a communications specialist formerly with a leading global pharmaceutical and telecommunications company. She excels at customer outreach identifying and connecting with appropriate licensors and licensees for winning products.
Business Law – Stanley F. Chalvire – Waltham, Massachusetts
A partner in a leading law firm, Stan supports his clients’ domestic and international licensing initiatives through in-depth due diligence evaluations, negotiation, and drafting license, development and supply agreements. He also counsels clients on the preparation and procurement of utility and design patents, the evaluation of intellectual property portfolios, and regulatory exclusivity matters.
Creative Copywriting – Jerry McTigue – New York, New York
Jerry is an Advertising and Marketing Copywriter with extensive experience in the pharmaceutical and healthcare categories. He has worked at major New York advertising agencies and has won both the Clio and Andy Awards for advertising excellence. In his ongoing work for Cetalus, Jerry ensures that the company’s marketing communications are clearly and accurately written, and can be translated readily to serve a diverse global audience of licensors and licensees.
Creative Design – Mitch Achiron – White Plains, New York
Mitch is a Print and Digital Designer having worked for large Madison Avenue advertising agencies on a wide range of national and international brands, including pharmaceutical and healthcare products, and currently provides creative direction for his own clientele. Mitch injects fresh creative energy into Cetalus’ website and associated materials, ensuring continuity of design throughout.
Finance – Jaison C Cherian – Miami, Florida
Jaison is the founder and managing partner of Accounting & Tax Service Associates, LLC in Miami. He provides business consulting services, accounting and tax services. His experience includes tenures as Finance Director and Controller of profit and nonprofit organizations. With a Master of Taxation degree and Bachelor of Science degree in Accounting, Jaison provides Cetalus with expert advice on financial matters.
Special Projects – Paulina Calleja
Paulina Calleja advises Cetalus LLC on special projects. She has a Bachelor‘s Degree in Business Administration with several successes at global and national companies in customer service and human resources projects.
Trademarks – Thomas F. Dunn – Boston, Massachusetts
Tom is a partner at a leading US law firm based in Boston, Massachusetts. Tom has extensive experience counseling clients on the selection, screening, prosecution, maintenance, and enforcement of trademarks both domestically and internationally.
There are companies (licensors) around the world developing breakthrough human and animal health products that are available and successful in their country of origin.
These winning pharmaceuticals and functional foods are potential global bestsellers if licensed to leading companies (licensees) in different geographic areas with credibility and a proven record of marketing to physicians and consumers.
Cetalus is the link that connects licensors and licensees and transforms domestic winners into global successes.
Cetalus LLC was founded in 2005 by Ajay Srinivas, with the vision of globalizing life-changing health products to bring transformational market-share, sales and profitability to both licensors—small and medium developers and manufacturers—and 1,000 top licensees in 30 countries worldwide.
Doing what it takes to transform your business.
Cetalus’ proven formula is to identify exceptional products using our proprietary screening process, market them with top companies who have expertise in new product introductions, secure Agreements, and shepherd the process to successful commercialization.
“We accept projects only where we believe we can make value-added contributions towards achieving transformational benefits for our clients. We do not accept all projects.” —Ajay Srinivas
From pre-launch through post-launch, Cetalus guides a project through every phase, overcoming challenges and bringing products to market with speed and efficiency.
“We have never worked with such an organized company, focused on results and fulfilling deadlines, with great enthusiasm and abilities to overcome culture barriers.” —Head of Supply Chain for Leading Pharmaceutical Company in Brazil.
Learn more about our 3 steps to marketing success for pharmaceutical and functional food companies: Global Strategy, Business Development and Project Management. Or Contact Cetalus.
Learn more about in-licensing opportunities in human pharmaceuticals, functional foods and animal health products now available through Cetalus.
Tokyo, April 2005. Ajay Srinivas, then CEO of a US health business, meets up with two industry colleagues for sushi. One owns a therapeutic product that was not living up to its global potential. The other’s company has a proven global marketing record. Perfect! With Ajay’s help, the two firms strike up a licensing and acquisition deal that becomes a huge commercial success. Cetalus is born.
Many excellent pharmaceutical companies develop groundbreaking products, but lack the marketing know-how and international connections to market them globally.
Cetalus excels in meeting those needs. We become your instant marketing arm, presenting your winning products to our database of 4000 licensees in 70 countries worldwide.
You thus profit from our global strategic planning. Since we are very selective in the quality and marketability of the products we take on, our carefully developed product screening process and marketing campaigns enjoy an exceptional rate of success, delivering transformational benefits to our clients.
Real Case Snapshot: Proven Gap & Targeting Analysis enabled a major pharma company to attain global leadership in a business segment where previously they had only a small regional presence.
Real Case Snapshot
Proven Gap and Target analysis enabled a major pharma company to attain global leadership in a business segment where previously they had only a small regional presence.
We use advanced marketing techniques that optimize reach and frequency so that your product gets appropriate exposure. We follow up with multiple contacts at decision-making levels to ensure the right people are aware of the product’s winning therapeutic value and market demand.
Once interest is established, our depth of experience comes into play in negotiating and executing sustainable Agreements.
Real Case Snapshot: Cetalus enabled a leading international client to out-license their functional food product to the top company in the direct marketing segment, achieving a #1 continental ranking.
Real Case Snapshot
Cetalus actualized licensing and successful commercialization of the number one selling functional food in a leading geographical region.
What sets Cetalus apart: more than introducing your products to a global audience and securing an Agreement, we see each account acquisition, each transaction through to its fruition.
After Agreements are executed, Cetalus guides every phase of the launching process, implementing marketing strategies and providing post-launch support and follow-through.
All this is facilitated by Cetalus’ unique ability to build a strong partnership of transparency and communication between licensor and licensee, fostering a long and mutually advantageous relationship. That way, obstacles or issues incurred that might normally derail an Agreement are resolved on the foundation of trust that has been developed.
Real Case Snapshot: In a complex, politically charged global project spanning several years, involving multiple parties and manufacturers, Cetalus’ untiring perseverance and stamina led to a successful outcome.
Real Case Snapshot
We steered a project through 5 years navigating negotiations between Licensor and Licensee, regulatory approvals and launch complexities to launch the number 1 selling antiAlzheimer’s product.
Experience, Results
- Out-licensed Cardiovascular generic to leap frog innovator product
- Successful launch – Anti-Alzheimer’s
- Unique market-based pricing strategy
- Out-licensing Anti-Diabetic drug for market-share leadership
- Turn-around of loss making Human Pharmaceuticals business
- Industry-first segmentation, portfolio prioritization, promotion
- Re-positioning of cough, colds product to achieve leadership
- Re-launch anti-inflammatories for successful commercialization
- Addition of user group to reverse sales decline of colds medication
- Inviting out-licensing of biosimilars and small molecule improved generics in hemotology, oncology and ophthalmology
Ask Us!
Experience, Results
- Re-engineering of US Nutraceuticals business
- Re-positioning that achieved Number 1 rank in continent
- New market entry in the European Union
- Industry-first evidence based promotion for specialty nutraceutical in Europe
- Pilot of proprietary cosmeceutical at world’s most famous luxury store in Europe
- Available for licensing – functional foods with potential applications:
- Anti-anxiety
- GI health
- Heart health
- Immune modulation
- Oncology
- Sleep support
Ask Us!
Experience, Results
- Number 1 global rank with strategic acquisition for feed business
- Enhanced valuation of global business with competitive registrations
- Available for licensing – Quality of Life Support for companion animals undergoing chemotherapy and radiation
- Available for licensing – Proprietary and commercially successful non-antibiotic anti-diarrheal for dairy and beef calves
- Pipeline – unique, non-antibiotic, in feed product for performance enhancement
Ask Us!
NORTH AMERICA
US, Canada.
CENTRAL AND SOUTH AMERICA
Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica. Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay.
ASIA
Australia, China (Mainland, Hong Kong), India, Indonesia, Israel, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Uzbekistan, Vietnam.
EUROPE, AFRICA
Austria, Belgium, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Russia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, UK, Ukraine.
Ask Us!
Cetalus helps excellent companies that seek to enter new markets, such as India.
We help guide the process with development of a position paper that details:
- Environment overview and outlook – political, demographic, economic and regulatory
- Industry Structure – market, key product segments, key success requirements
- Entry Strategy recommendations – stand-alone, joint venture or licensing, incorporation, regulatory, product line/ pricing/ packaging, sourcing – formulate locally versus import.
In addition, Cetalus would help with specific aspects of market entry, including
Company Incorporation, Equity collaborators for joint-venture, Organization development, Registrations, etc.
If you are seeking to source product from reliable and quality suppliers from India, Cetalus could provide assistance in connecting with major Indian companies:
- Manufacturing sites approved by leading regulatory agencies including US, EU
- Registration dossiers in CTD format
- API with DMFs
Cetalus would provide hands-on business development and project management support, in:
- Identification of appropriate suppliers
- Negotiations on dossier fees, transfer prices, volumes, payment terms
- Execution of Supply Agreements
- Establishment of Supply Chain
- Registration, Commercialization – Project Implementation
Ask Us!
“Cetalus has always impressed us by their extraordinary professionalism and integrity. Their dedication to the service is impeccable. This is delightful surprise to us. They brought most profitable business to us and their continuous follow up enabled us to establish steadfast business relationship with the partner. We are not able to find out appropriate words to express our gratitude to them.”
(President, Global Pharmaceutical Company, Asia)
“My experience of working with Cetalus has been excellent. They have constantly exhibited a very high level of professionalism in their approach in multifarious areas such as client acquisition, enabling negotiations, building relationships with potential clients, inputs for agreements, coordination with client’s supply chain, hand holding various levels of our organization’s executives to see the projects through, project management and providing regular updates. It has been a wonderful journey with them.”
(Divisional President, International Pharmaceutical company, Asia)
“Project is a success and you made this to be possible.”
(Project manager, leading South American pharmaceutical company that Cetalus enabled achieve number 1 market share in a Anti-Alzheimer’s market segment.)
“Working with Cetalus is not only a pleasure but also a learning experience … inspires professionalism and perseverance … generating alternatives to difficult problems … keeping the focus throughout the entire process.”
(Head of Business and Product Development, Human Pharmaceuticals, South America)
“I am not sure that I have ever worked with a consultancy that is so good at focused listening and at finding common ground in order to elicit co-operation from both parties to an agreement.”
(Business Development Manager, Human Pharmaceuticals, North America)
“Congratulations …. your strenuous efforts made it possible. All of us learned a lot from you this year.”
(Vice-President, Functional Foods, Asia)
“Cetalus has the ability to reduce complex issues and express them in simple, actionable terms.” (R&D Manager, Animal Health, Global)
“Thank you very much for your efforts to successfully conclude this important agreement. You are, apart your professional skills, a very kind person. I hope we can join efforts in future projects.”
(Head of Business Development, Human Pharmaceuticals, South America)
“We were impressed by the integrity and competence shown by Cetalus during our deal.”
(CEO, Human Pharmaceuticals, Asia)
“….his intellect, ability to analyze and resolve situations calmly and rationally have always impressed and inspired me.”
(Head of Innovations, Functional Foods, North America)
“Impressive grasp of technical issues; inspired credibility right from the start by providing pros and cons.”
(R&D Group Leader, Animal Health, Global)
“Your dedication to seeing the project through to its completion, and the way in which you pursued the project with energy and drive played a pivotal role in the success of this project. I have my doubts that this deal would have been signed without your assistance.”
(Business Development, Human Pharmaceuticals, International)
“Cetalus gets 10/10, outstandingly professional.”
(Head of Business Development, Human Pharmaceuticals, South America)
“The success of this transaction is completely attributed to you. I really appreciate it, thank you.”
(CEO, Functional Foods, Asia)
“…very clear and professional in our negotiation process….”
Business Development, Human Pharmaceuticals, South America
“I have learned a lot working with you.”
(R&D Head, Functional Foods, Americas)
“…through the intervention of Cetalus…untiring in the negotiation process…influencing on most of the relevant aspects, Agreement, regulatory harmonization, marketing and post-Agreement steps…”
(CEO, Human Pharmaceuticals, Brazil)
“…we could complete this deal successfully only because of your sincere efforts and commitment…”
(Head of Legal, Acquiring Company, Human Pharmaceuticals, Asia)
“…driven to succeed…” “…very bright…really impressed…”
(Functional Foods, North America)
“…I continue to be impressed by the professionalism and exemplary level of service provided by Cetalus. I appreciate the dedication and efficiency which they continue to demonstrate…”
(Head of Business Development, Human Pharmaceuticals, North America)
“…great pleasure to collaborate with Cetalus…on the matter of science…”
(Key opinion leader, Functional Foods, Asia)
“I am tremendously impressed with your professionalism and the vigor you bring to business opportunities.”
(CEO, Human Pharmaceuticals, Asia)
“…you are our biggest support…”
(Supply Chain, Functional Foods, Americas)
“…extremely good and excellent human being and professional…”
(Head of Legal, Functional Foods, International)
“…Cetalus has set a benchmark by which we will measure future licensing projects…”
(Head of Projects, Human Pharmaceuticals, Asia)
“Cetalus recommended walking away from the deal on deal-breaker items – most unusual as it could have resulted in losing its fees.”
(CEO, Human Pharmaceuticals, International)
“We have never worked with such an organized company, focused on results and fulfilling deadlines, with great enthusiasm and abilities to overcome culture barriers.”
(Head of Supply Chain, Human Pharmaceuticals, Americas)
“…very impressed with Cetalus…contract could not happened without them…has drive to put people together…get resolution…look forward to future licensing opportunities…we can work well together…”
(Head of Business Development, Human Pharmaceuticals, Americas)
Phone : +1 786 899 5100
Email : cetaluscustomerrelations@cetalus.com
Please contact us today if you would you like more information on how Cetalus could market your winning products to 4000 top companies in 70 countries. Or secure for you winning products.
Address:
Cetalus LLC
5201 Blue Lagoon Drive, Suite 800,
Miami, FL 33126, USA.
Phone : +1 786 899 5100
Fax : +1 786 899 5210
Email : cetaluscustomerrelations@cetalus.com
Cetalus North America
Phone : +1 786 899 5100 (x106)
Email : cetaluscrmnorthamerica@cetalus
Cetalus Central and South America (CASAM)
Phone : +55 11 3197 2487
Email : cetaluscrmcasam@cetalus.com
Cetalus Europe, Africa
Phone : +44 20 3880 6085
Email : cetaluscrmeuropeafrica@cetalus
Cetalus Asia
Phone : + 81 3 4589 4942
Email : cetaluscrmasia@cetalus.com
Policy Last Modified: July 4, 2019
INTRODUCTION
Welcome to the Cetalus LLC’s privacy policy.
Cetalus LLC respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data and tell you about your privacy rights and how the law protects you.
Cetalus LLC is a company organized under the laws of the state of Florida and having an address at 5201 Blue Lagoon Drive, Suite 800, Miami FL 33126.
1. IMPORTANT INFORMATION AND WHO WE ARE
PURPOSE OF THIS PRIVACY POLICY
This privacy policy aims to give you information on how Cetalus LLC collects and processes your personal data.
It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data.
CONTROLLER
Cetalus LLC is the controller and responsible for your personal data (collectively referred to as “Cetalus”, “we”, “us” or “our” in this privacy policy).
CONTACT DETAILS
If you have any questions about this privacy policy or our privacy practices, please contact using the following ways:
Full name of legal entity: Cetalus LLC
Email address: cetalusGDPR@cetalus.com
You may have the right to make a complaint in respect of our processing of your personal data to your local data privacy regulator. We would, however, appreciate the chance to deal with your concerns before you approach any such regulator so please contact us in the first instance.
CHANGES TO THE PRIVACY POLICY
We keep our privacy policy under regular review. This version was last updated on 04 July 2019.
This policy may change from time to time. Your continued use of this website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
2. THE DATA WE COLLECT ABOUT YOU
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data includes first name, maiden name, last name and title.
- Contact Data includes postal address, email address and telephone numbers.
- Transaction Data includes details of transactions that you have had with us and/or services we have supplied to you.
- Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
- Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
3. HOW IS YOUR PERSONAL DATA COLLECTED?
We use different methods to collect data from and about you including through:
- Direct interactions. You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- apply for our products or services;
- communicate with us via our website;
- subscribe to our service or publications;
- request marketing to be sent to you; or
- give us feedback or contact us.
- Publicly available sources. We will collect Identity and Contact Data about you from various public sources including those as set out below:
- Electronic newsletters regarding new product approvals, patents, clinical trials;
- Online sources that have company information such as company revenues, key personnel, contact information; and
- Patent and intellectual property registries worldwide.
4. HOW WE USE YOUR PERSONAL DATA
PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases (under EU Data Protection Legislation) we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.
| Purpose/Activity | Type of data | Lawful basis for processing |
|---|---|---|
| To make suggestions and recommendations to you about our goods or services (e.g. human and animal health products available for licensing) that may be of interest to you and to contact third parties who may wish to do business with you (e.g. our Principals who are licensors of human and animal health products). | (a) Identity,(b) Contact,(c) Marketing and Communications | Necessary for our legitimate interests (to develop our products/services and grow our business) |
| To process and deliver any services we agreed to provide including: (a) Manage payments, fees and charges, (b) Collect and recover money owed to u |
(a) Identity, (b) Contact, (c) Transaction, (d) Marketing and Communications |
(a) Performance of a contract with you, (b) Necessary for our legitimate interests (to recover debts due to us) |
OPTING OUT
You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you.
CHANGE OF PURPOSE
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
5. DISCLOSURES OF YOUR PERSONAL DATA
We may share your personal data with the parties set out below for the purposes set out in the table above.
- To third parties who may be interested in doing business with you or in your products, inventions or intellectual property (e.g. our Principals who are licensors or licensees of human and animal health products).
- To third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclosure it to them.
- Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
6. INTERNATIONAL TRANSFERS
Whenever we transfer your personal data between countries, we will take all reasonable steps to ensure that your personal data is protected.
7. DATA SECURITY
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8. DATA RETENTION
HOW LONG WILL YOU USE MY PERSONAL DATA FOR?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
In some circumstances you can ask us to delete your data: see your legal rights below for further information.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
9. YOUR LEGAL RIGHTS
Under certain circumstances, you have rights under data protection laws in relation to your personal data.
If you wish to exercise any of the rights set out above, please contact us.
NO FEE USUALLY REQUIRED
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
WHAT WE MAY NEED FROM YOU
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
TIME LIMIT TO RESPOND
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
YOUR LEGAL RIGHTS
You have the right to:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
- If you want us to establish the data’s accuracy.
- Where our use of the data is unlawful but you do not want us to erase it.
- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
- You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
10. CHILDREN UNDER THE AGE OF 13
Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, do not use this website or provide any information on this website or on or through any of its features. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under the age of 13, please contact us at cetaluscustomerrelations@cetalus.com.