| If you are a licensor, Cetalus…

  • Markets Your Winning Products Worldwide
  • Secures Agreements
  • Ensures a Successful Launch

Out-licensing opportunities

If you are like many pharmaceutical and functional food executives I speak with…

…then expanding distribution of your products across the globe is a highly desirable goal. Yet it is also an onerous task – time-consuming, complex, and fraught with pitfalls.

At CETALUS, an international business development consulting firm, our focus is helping companies such as yours, with winning human and animal health products, to secure licensees and distributors amongst 4000 leading companies in 70 countries where they are not currently sold.

We help you secure agreements and shepherd the process to successful commercialization with world-class project management.

Our efforts on behalf of one client unseated the #1 brand in the Central Nervous System (CNS) segment. Our prior experiences include attaining a #1 continental ranking in immune modulation, doubling global product sales in osteoporosis, and increasing an animal health business profits by 5X.

The Head of Business Development for a leading international pharmaceutical company wrote, “Cetalus played a pivotal role in the success of our project. I doubt the deal would have been signed without your assistance.”

Thank you for visiting our website and I invite you to read more at www.cetalus.com.

Sincerely,
Ajay Srinivas, President and CEO
Cetalus LLC

Ajay Srinivas
President and CEO, Cetalus LLC

| If you are a licensee, Cetalus…

  • Offers You Winning Products
  • Registrable Dossiers and Sites
  • World-Class Support

In-licensing opportunities

As a leading company in life sciences, you may be considering filling a strategic product gap through in-licensing or acquisition. CETALUS is an international business development consulting firm offering an array of in-licensing opportunities that may be a good fit for you.

Using our screening process, we identify extraordinary human and animal health products from innovative companies and pair them with effective marketers like you. We help you secure agreements and shepherd the process to successful commercialization with world-class project management.

Our efforts on behalf of one client unseated the #1 brand in the Central Nervous System (CNS) segment. Our prior experiences include attaining a #1 continental ranking in immune modulation, doubling global product sales in osteoporosis, and increasing an animal health business profits by 5X.

The Head of Business Development for a leading international pharmaceutical company wrote: “Cetalus played a pivotal role in the success of our project. I doubt the deal would have been signed without your assistance.”

Thank you for visiting our website and I invite you to read more at www.cetalus.com.

Sincerely,
Ajay Srinivas, President and CEO
Cetalus LLC

Ajay Srinivas
President and CEO, Cetalus LLC

| Board of Advisors

To uphold the highest standards and level of service helping our Clients grow their businesses globally through the licensing and acquisition of leading human and animal health products, we have established the Cetalus Board of Advisors.

Please take a moment to meet the Members of our Board, experts in their respective fields, who lend their skills and knowledge to ensure that every task Cetalus undertakes on our Clients’ behalf is professionally and successfully performed.

Cetalus Strategy Team

Because medical and marketing expertise is so essential to identify the most profitable licensor and licensee collaborations, we assemble a Strategy Team with exceptional experience in these areas. Their command of the latest medical research and marketing technology affords our Clients every competitive advantage.

Experience and Results:

  • Global leadership – animal health – acquisition.
  • Regional leadership – functional foods – repositioning.
  • Country leadership – anti-Alzheimer’s – licensing.

Cetalus Regional Advisors

Serving a market of over 4000 leading companies in 70 countries around the world, Cetalus relies on the expertise of regional advisors to help us navigate the diverse challenges of different nations. With their guidance, we are able to achieve excellent results for our clients to license and market their products in North America, Central and South America, Europe, Africa and Asia.

Business Law – Stanley F. Chalvire – Waltham, Massachusetts

A partner in a leading law firm, Stan supports his clients’ domestic and international licensing initiatives through in-depth due diligence evaluations, negotiation, and drafting license, development and supply agreements. He also counsels clients on the preparation and procurement of utility and design patents, the evaluation of intellectual property portfolios, and regulatory exclusivity matters.

Creative Copywriting – Jerry McTigue – New York, New York

Jerry is an Advertising and Marketing Copywriter with extensive experience in the pharmaceutical and healthcare categories. He has worked at major New York advertising agencies and has won both the Clio and Andy Awards for advertising excellence. In his ongoing work for Cetalus, Jerry ensures that the company’s marketing communications are clearly and accurately written, and can be translated readily to serve a diverse global audience of licensors and licensees.

Creative Design – Mitch Achiron – White Plains, New York

Mitch is a Print and Digital Designer having worked for large Madison Avenue advertising agencies on a wide range of national and international brands, including pharmaceutical and healthcare products, and currently provides creative direction for his own clientele. Mitch injects fresh creative energy into Cetalus’ website and associated materials, ensuring continuity of design throughout.

Finance – Jaison C Cherian – Miami, Florida

Jaison is the founder and managing partner of Accounting & Tax Service Associates, LLC in Miami. He provides business consulting services, accounting and tax services. His experience includes tenures as Finance Director and Controller of profit and nonprofit organizations. With a Master of Taxation degree and Bachelor of Science degree in Accounting, Jaison provides Cetalus with expert advice on financial matters.

Special Projects – Paulina Calleja – Guadalajara, Mexico

Paulina Calleja advises Cetalus LLC on special projects. She has a Bachelor‘s Degree in Business Administration with several successes at global and national companies in customer service and human resources projects.

Trademarks – Thomas F. Dunn – Boston, Massachusetts

Tom is a partner at a leading US law firm based in Boston, Massachusetts. Tom has extensive experience counseling clients on the selection, screening, prosecution, maintenance, and enforcement of trademarks both domestically and internationally.

| About Cetalus

Helping to bring pharmaceuticals and functional foods that make a difference.

There are companies (licensors) around the world developing breakthrough human and animal health products that are available and successful in their country of origin.

These winning pharmaceuticals and functional foods are potential global bestsellers if licensed to leading companies (licensees) in different geographic areas with credibility and a proven record of marketing to physicians and consumers.

Cetalus is the link that connects licensors and licensees and transforms domestic winners into global successes.

Cetalus LLC was founded in 2005 by Ajay Srinivas, with the vision of bringing pharmaceuticals and functional foods that make a difference to key markets worldwide by securing their distribution via 4000 prospective licensees in 70 countries.

Doing what it takes to transform your business.

Cetalus’ proven formula is to identify exceptional products using our screening process, secure their distribution through top companies who have expertise in new product introductions, execute licensing and distribution agreements, and shepherd the process to successful commercialization.

“We accept projects only where we believe we can make value-added contributions towards achieving transformational benefits for our clients. We do not accept all projects.” —Ajay Srinivas

From pre-launch through post-launch, Cetalus guides a project through every phase, overcoming challenges and bringing products to market with speed and efficiency.

“We have never worked with such an organized company, focused on results and fulfilling deadlines, with great enthusiasm and abilities to overcome culture barriers.” —Head of Supply Chain for Leading Pharmaceutical Company in Brazil.

Learn more about our 3 steps to marketing success for pharmaceutical and functional food companies: Global Strategy, Business Development and Project Management. Or Contact Cetalus.

A Fortuitous Dinner Meeting
Tokyo, April 2005. Ajay Srinivas, then CEO of a US health business, meets up with two industry colleagues for sushi. One owns a therapeutic product that was not living up to its global potential. The other’s company has a proven global marketing record. Perfect! With Ajay’s help, the two firms strike up a licensing and acquisition deal that becomes a huge commercial success. Cetalus is born.

| Three Steps to Global Marketing Success

A Winning Global Strategy

Many excellent pharmaceutical companies develop groundbreaking products, but need the marketing know-how and international connections to market them globally.

Cetalus excels in meeting those needs. We become your instant marketing arm, presenting your winning products to our database of 4000 licensees in 70 countries worldwide.

Real Case Snapshot

Proven Gap and Target analysis enabled a major pharma company to attain global leadership in a business segment where previously they had only a small regional presence.

| Hands-On Business Development

We use advanced marketing techniques that optimize reach and frequency so that your product gets appropriate exposure. We follow up with multiple contacts at decision-making levels to ensure they are aware of the product’s winning therapeutic value and market demand.

Once interest is established, our depth of experience comes into play in negotiating and executing sustainable agreements.

Real Case Snapshot: Cetalus enabled an international Japanese client to out-license their functional food to a leading company, achieving a #1 rank in Central and South America.

| World-Class Project Management

What sets Cetalus apart: more than introducing your products to a global audience and securing an agreement, we see each account acquisition, each transaction through to its fruition.

After agreements are executed, Cetalus guides every phase of the launching process and provides post-launch support and follow-through.

All this is facilitated by Cetalus’ unique ability to build a strong partnership of transparency and communication between licensors and licensees, fostering a long and mutually advantageous relationship. That way, obstacles or issues incurred that might normally derail an agreement are resolved on the foundation of trust that has been developed.

Real Case Snapshot

We steered a project through 5 years navigating negotiations between Licensor and Licensee, regulatory approvals and launch complexities to launch top selling product in the Central Nervous System (CNS) segment. 

| Human Pharmaceuticals – Experience, Results

  • Successfully negotiated and executed profit-sharing licensing agreements in osteoporosis and acid reflux therapeutic areas in North America.
  • Re-positioned cough, colds product to achieve leadership in Asia.
  • Re-launched anti-inflammatories in dual product segments for successful commercialization in Asia.
  • Out-licensed generic in South America to leapfrog innovator product in multiple sclerosis.
  • Innovated and executed industry-first segmentation, portfolio prioritization and physician detailing in Asia.
  • Added user group to reverse sales decline of colds medication in Asia.
  • Successfully out-licensed in highly regulated country of South America to secure leading rank in Anti-Alzheimer’s segment.
  • Initiated market-based pricing strategy for out-licensing projects.
  • Out-licensed Anti-Diabetic drug for market-share leadership in Europe.
  • Turned around loss-making human pharmaceuticals business in Asia.
  • Prospected licensors of biosimilars and small molecule generics in hematology, oncology and ophthalmology for North America.
  • Successfully out-licensed Anti-Osteoporosis product that achieved leading rank in Asia.

Would you like more information on how Cetalus could market your winning products to 4000 top companies in 70 countries? Or secure for you winning products?
Contact Cetalus

| Functional Foods – Experience, Results

  • Successfully out-licensed functional food that achieved leading rank in the Americas.
  • Re-engineered business unit in the United States including organization, product-line, supply sourcing, pricing and branding.
  • Initiated new market entry for functional foods business in the European Union.
  • Secured legal counsel and provided litigation oversight for international licensor to protect trademarks in Asia.
  • Conducted industry-first evidence-based promotion for specialty nutraceutical in Europe.
  • Successfully negotiated and executed licensing agreement, medical seminars and launch for licensor in Asia.
  • Provided coordination for supply chain to leading company in the Americas securing 100% rating on a consistent basis.
  • Piloted proprietary cosmeceutical at world’s most famous luxury store in Europe.
  • Successfully out-licensed functional food that doubled global product sales.

Would you like more information on how Cetalus could market your winning products to 4000 top companies in 70 countries? Or secure for you winning products?
Contact Cetalus

| Animal Health – Experience, Results

  • Identified, researched and facilitated strategic acquisition that achieved #1 global rank in market segment.
  • Reversed profit decline for global product with cost rationalizations.
  • Increased profitability 5X for competitive animal health business in Asia.
  • Coordinated with industry associations, secured support of the Office of the United States Trade Representative (USTR) and reversed Asian trade barrier for US product.
  • Initiated industry first product and promotion strategy of veterinarians and end users to double sales of animal health business in Asia.
  • Led complex, politically charged global project spanning several subsidiaries and manufacturing sites to upgrade and globalize difficult product formulation.

Would you like more information on how Cetalus could market your winning products to 4000 top companies in 70 countries? Or secure for you winning products?
Contact Cetalus

| 4000 Top Companies in 70 Countries

 

NORTH AMERICA
US, Canada.

CENTRAL AND SOUTH AMERICA
Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica. Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay.

ASIA
Australia, China (Mainland, Hong Kong), India, Indonesia, Israel, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Uzbekistan, Vietnam.

EUROPE, AFRICA
Austria, Belgium, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, UK, Ukraine.

Would you like more information on how Cetalus could market your winning products to 4000 top companies in 70 countries? Or secure for you winning products?

Would you like more information on how Cetalus could market your winning products to 4000 top companies in 70 countries? Or secure for you winning products?
Contact Cetalus

| India Sourcing and Market Entry

Cetalus can provide guidance to companies seeking India sourcing and market entry and follow through to execution.

Cetalus successfully executed Licensing and Acquisition projects in India through Indo-American and Indo-Japanese collaborations.

Would you like more details?

| What Licensors and Licensees Are Saying About Cetalus

“Cetalus has always impressed us by their extraordinary professionalism and integrity. Their dedication to the service is impeccable. This is delightful surprise to us. They brought most profitable business to us and their continuous follow up enabled us to establish steadfast business relationship with the partner. We are not able to find out appropriate words to express our gratitude to them.”
(President, Global Pharmaceutical Company, Asia)

“My experience of working with Cetalus has been excellent. They have constantly exhibited a very high level of professionalism in their approach in multifarious areas such as client acquisition, enabling negotiations, building relationships with potential clients, inputs for agreements, coordination with client’s supply chain, hand holding various levels of our organization’s executives to see the projects through, project management and providing regular updates. It has been a wonderful journey with them.”
(Divisional President, International Pharmaceutical company, Asia)

“Project is a success and you made this to be possible.”
(Project manager, leading South American pharmaceutical company that Cetalus enabled achieve number 1 market share in a Anti-Alzheimer’s market segment.)

“Working with Cetalus is not only a pleasure but also a learning experience … inspires professionalism and perseverance … generating alternatives to difficult problems … keeping the focus throughout the entire process.”
(Head of Business and Product Development, Human Pharmaceuticals, South America)

“I am not sure that I have ever worked with a consultancy that is so good at focused listening and at finding common ground in order to elicit co-operation from both parties to an agreement.”
(Business Development Manager, Human Pharmaceuticals, North America)

“Congratulations …. your strenuous efforts made it possible. All of us learned a lot from you this year.”
(Vice-President, Functional Foods, Asia)

“Cetalus has the ability to reduce complex issues and express them in simple, actionable terms.” (R&D Manager, Animal Health, Global)

“Thank you very much for your efforts to successfully conclude this important agreement. You are, apart your professional skills, a very kind person. I hope we can join efforts in future projects.”
(Head of Business Development, Human Pharmaceuticals, South America)

“We were impressed by the integrity and competence shown by Cetalus during our deal.”
(CEO, Human Pharmaceuticals, Asia)

“….his intellect, ability to analyze and resolve situations calmly and rationally have always impressed and inspired me.” 
(Head of Innovations, Functional Foods, North America)

“Impressive grasp of technical issues; inspired credibility right from the start by providing pros and cons.”
(R&D Group Leader, Animal Health, Global)

“Your dedication to seeing the project through to its completion, and the way in which you pursued the project with energy and drive played a pivotal role in the success of this project.  I have my doubts that this deal would have been signed without your assistance.”
(Business Development, Human Pharmaceuticals, International)

“Cetalus gets 10/10, outstandingly professional.”
(Head of Business Development, Human Pharmaceuticals, South America)

“The success of this transaction is completely attributed to you. I really appreciate it, thank you.”
(CEO, Functional Foods, Asia)

“…very clear and professional in our negotiation process….”
Business Development, Human Pharmaceuticals, South America

“I have learned a lot working with you.”
(R&D Head, Functional Foods, Americas)

“…through the intervention of Cetalus…untiring in the negotiation process…influencing on most of the relevant aspects, Agreement, regulatory harmonization, marketing and post-Agreement steps…”
(CEO, Human Pharmaceuticals, Brazil)

“…we could complete this deal successfully only because of your sincere efforts and commitment…”
(Head of Legal, Acquiring Company, Human Pharmaceuticals, Asia)

“…driven to succeed…” “…very bright…really impressed…”
(Functional Foods, North America)

“…I continue to be impressed by the professionalism and exemplary level of service provided by Cetalus. I appreciate the dedication and efficiency which they continue to demonstrate…”
(Head of Business Development, Human Pharmaceuticals, North America)

“…great pleasure to collaborate with Cetalus…on the matter of science…”
(Key opinion leader, Functional Foods, Asia)

“I am tremendously impressed with your professionalism and the vigor you bring to business opportunities.”
(CEO, Human Pharmaceuticals, Asia)

“…you are our biggest support…”
(Supply Chain, Functional Foods, Americas)

“…extremely good and excellent human being and professional…”
(Head of Legal, Functional Foods, International)

“…Cetalus has set a benchmark by which we will measure future licensing projects…”
(Head of Projects, Human Pharmaceuticals, Asia)

“Cetalus recommended walking away from the deal on deal-breaker items – most unusual as it could have resulted in losing its fees.”
(CEO, Human Pharmaceuticals, International)

“We have never worked with such an organized company, focused on results and fulfilling deadlines, with great enthusiasm and abilities to overcome culture barriers.”
(Head of Supply Chain, Human Pharmaceuticals, Americas)

“…very impressed with Cetalus…contract could not happened without them…has drive to put people together…get resolution…look forward to future licensing opportunities…we can work well together…”
(Head of Business Development, Human Pharmaceuticals, Americas)

| Contact Cetalus

Please contact us today if you would you like more information on how Cetalus could market your winning products to 4000 top companies in 70 countries. Or secure for you winning products.

Address:

Cetalus LLC
121 Alhambra Plaza,
Suite 1000,
Coral Gables, Miami, FL 33134.

Phone : +1 786 899 5100
Fax : +1 786 899 5210
Email : cetaluscustomerrelations@cetalus.com