There are companies (licensors) around the world developing breakthrough human and animal health products that are available and successful in their country of origin.
These winning pharmaceuticals and functional foods are potential global bestsellers if licensed to leading companies (licensees) in different geographic areas with credibility and a proven record of marketing to physicians and consumers.
Cetalus is the link that connects licensors and licensees and transforms domestic winners into global successes.
Cetalus LLC was founded in 2005 by Ajay Srinivas, with the vision of globalizing life-changing health products to bring transformational market-share, sales and profitability to both licensors—small and medium developers and manufacturers—and 2000 top licensees in 50 countries worldwide.
Doing what it takes to transform your business.
Cetalus’ proven formula is to identify exceptional products using our proprietary screening process, market them with top companies who have expertise in new product introductions, secure Agreements, and shepherd the process to successful commercialization.
“We accept projects only where we believe we can make value-added contributions towards achieving transformational benefits for our clients. We do not accept all projects.” —Ajay Srinivas
From pre-launch through post-launch, Cetalus guides a project through every phase, overcoming challenges and bringing products to market with speed and efficiency.
“We have never worked with such an organized company, focused on results and fulfilling deadlines, with great enthusiasm and abilities to overcome culture barriers.” —Head of Supply Chain for Leading Pharmaceutical Company in Brazil.
We accept assignments where we believe we can provide superior, practical and transformational benefits for the Principal – Licensor, Discover. Manufacturer and their Clients - Licensee, Marketer, Distributor on a sustainable basis, for example, securing a leading position in a key therapeutic group such as Diabetes or Immune Modulation.